What
tactile.news provides a tool that enables newsrooms to easily communicate with their audience via direct/private chats in common messenger services.
Why
Low-threshold communication offer for topic suggestions and to understand the audience.
When
Consistently, over a long period of time.
Be aware of
Directly communicating with the audience takes time and resources. Journalists/staff have to be specially assigned for this.
Possible tools
WhatsApp, Telegram, Threema, Signal etc.