The Project

Detailed project description


With social media, citizens obtained access to alternative flows and sources of news and information – and also the option of becoming contributors to this flow. Furthermore, social media platforms allow for direct dialogue with sources and news providers. As professional providers of news and information, journalists are challenged to contribute to raising the quality of the news, information and stories on social media. Dialogue is a key concept both in traditional journalism and in the process of identifying and concluding on options of solutions.

Constructive journalism is an emerging and growing trend in journalism – based on traditional critical and investigative journalism – engaging citizens in finding solutions to problems in society. To unfold these potentials, it must engage on social media as journalists do in general. Dialogue as a key modality of social media thus calls for developing dialogue based journalism both as a tool to enhance the connection between journalism and citizens in general and to enhance the solution oriented components in constructive journalism.

DIALOGUE is a project by Danmarks Medie- og Journalisthojskole (DMJX) in Aarhus (Denmark), Stichting Christelijke Hogeschool Windesheim in Zwolle (Netherlands) and Hochschule der Medien in Stuttgart (Germany).

Team Project Partners

The objectives of the DIALOGUE project are:

  • To use relevant theory to develop tools for audience development in social media communication and communities.
  • To provide future journalism graduates with knowledge and skills enabling them to engage in and provide quality journalism to the communication flow and communities on social media.
  • To develop knowledge and skills to working journalists and media practitioners enabling them to engage in and provide quality journalism to the communication flow and communities on social media.

The key project activities are workshops where teachers and students directly involved in the courses on audience development, constructive journalism and dialogue based journalism work together to develop, test and document new curriculum components and didactic concepts. The methodology is joint development of new curriculum components and didactic concepts, followed by testing these in the regular courses at the three partner organisations, collecting of teachers’ and students’ experiences, adjustment and fine-tuning, resulting in the new curriculum components becoming part of the regular curricula of the partner organisations.