Engaging via Newsletter

What

RUMS does local journalism via newsletters that subscribers receive in their inboxes. The newsletter is called Letter and is structured in exactly the same way – with a personal salutation at the beginning, followed by a long background article that invites people to read and respond.

Why

Reach people where they hang out anyway: in their mailbox. In addition, the newsletter allows you to embed links to related articles from other media that readers can quickly click on. And also, readers can reply to the newsletters and contribute their opinion/knowledge with just one click.

When

Several times a week a long newsletter on a focus topic and several reader reactions, plus an opinion piece every Sunday.

Possible tools

Common newsletter programs specially designed for journalistic content.

Examples from students

https://www.rums.ms/rums-hochschulprojekte/

Who

RUMS – Marc-Stefan Andres

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